Today Show Halloween Costumes 2025 Are Here : The wait is over! The plaza at Rockefeller Center has been transformed into a spooktacular spectacle, and the iconic Today Show Halloween celebration for 2025 has officially unveiled the year’s most anticipated costume ideas. For years, this segment has been the ultimate trendsetter, dictating what you’ll see on doorsteps and at parties every October 31st.
This year, the cast—Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, and the rest of the gang—did not disappoint, delivering a masterclass in creativity, pop culture relevance, and pure fun. If you’re feeling the pressure to find that perfect, standout costume, look no further. We’re breaking down every iconic look, the trends they represent, and how you can recreate the magic yourself.
The Full Today Show Halloween Costumes 2025 Cast Line-Up
This year’s theme seemed to be “Eras of Pop Culture,” with the cast spanning decades of iconic references. The energy was electric, proving that a great costume is about embodying a character with joy.
Savannah Guthrie & Hoda Kotb: The Dynamic Duo Reimagined
The morning’s powerhouse duo once again teamed up, this time channeling a very specific (and hilarious) brand of cool. They arrived as “Thelma & Louise” from the iconic 1991 film, but with a 2025 twist. Instead of a dusty Thunderbird, they roared onto the plaza on a matching pair of electric scooters, complete with scarves, sunglasses, and determined smiles.
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The Look: Frayed denim jackets, classic aviator sunglasses, and bandanas. The attention to detail was impeccable.
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Why It’s a 2025 Winner: It taps into the powerful nostalgia for 90s classics while being instantly recognizable. It’s a perfect best-friend costume that is both tough and timeless.
Craig Melvin & Al Roker : A Meteorological Masterpiece – Today Show Halloween Costumes 2025
In what can only be described as a stroke of genius, Craig and Al took their professional roles to a hilarious extreme. Craig Melvin came dressed as a fierce, powerful Hurricane, complete with swirling grey and blue fabric and dramatic wind effects. Meanwhile, the beloved Al Roker stood beside him as the unflappable Weatherman, armed with a pointer stick and a giant, smiling map of the United States.
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The Look: Craig’s costume was all about motion and texture, while Al’s was a pitch-perfect replica of his on-screen persona, just turned up to eleven.
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Why It’s a 2025 Winner: It’s hyper-relevant, self-referential, and incredibly smart. In a year of notable weather patterns, this costume pair is both funny and clever, showing that the best ideas are often right in front of you.
Jenna Bush Hager : A Literary Sensation – Today Show Halloween Costumes 2025
Jenna brought a touch of whimsical literature to the mix, embodying a character that has seen a massive resurgence in popularity. She was “The Very Hungry Caterpillar” from the beloved Eric Carle children’s book. The costume was a vibrant, plush, and incredibly detailed onesie, complete with the caterpillar’s iconic red head.
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The Look: Bright green body, colorful texturing, and that unforgettable friendly face. It was cozy, cute, and universally adored.
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Why It’s a 2025 Winner: Nostalgia is a powerful force in Halloween, and costumes from classic children’s books are a huge trend. It’s a comfortable, easy-to-wear, and utterly charming option for all ages.
Dylan Dreyer : A Galactic Surprise – Today Show Halloween Costumes 2025
Dylan always brings a creative flair, and 2025 was no exception. She beamed down to the Today Show Halloween Costumes 2025 plaza as a “Vintage Sci-Fi Alien.” Think less Star Wars and more The Day the Earth Stood Still—a silvery, retro-futuristic suit with a large, glowing helmet and otherworldly accessories.
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The Look: A shimmering metallic jumpsuit, bubble helmet, and classic ray gun. The aesthetic was pure 1950s pulp magazine cover.
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Why It’s a 2025 Winner: With the current fascination with UFOs and a renewed love for retro-futurism, this costume is perfectly timed. It stands out for its unique aesthetic and intellectual homage to sci-fi history.
The Top 5 Halloween 2025 Trends Spotted on the Today Show
Beyond the individual costumes, the Today Show Halloween Costumes 2025 reveal always acts as a cultural barometer. Here are the overarching trends you can expect to see everywhere this Halloween.
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Nostalgia Bait (90s & Y2K): Thelma & Louise look confirms it—the 90s are back in a big way. Expect to see costumes inspired by classic 90s movies, TV shows, and even video games. The early 2000s (Y2K) aesthetic is also ripe for exploration.
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Hyper-Relevant & Meta Costumes: Al and Craig’s weather-themed costumes show that the most timely ideas are often the best. Look for costumes inspired by this year’s biggest news stories, viral memes, and political moments. According to the National Retail Federation, unique and topical costumes are consistently a major segment of Halloween spending.
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Comfort is King (and Queen): Jenna’s cozy caterpillar outfit highlights a continuing trend: costumes that feel good to wear. Inflatable costumes are still popular, but plush, high-quality onesies and character pajamas are becoming a staple for both kids and adults who value mobility and comfort.
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Duo & Group Themes: The emphasis on paired costumes encourages social dressing. Thelma & Louise, the Hurricane and the Weatherman—these are ideas that are better together. Coordinating with friends or family is a huge part of the modern Halloween experience.
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DIY & Handmade Details: While some costumes were likely professionally made, the inspiration is clear: details matter. The DIY spirit is stronger than ever, with people using platforms like Pinterest to find thousands of creative ideas. For a treasure trove of DIY inspiration, you can always browse the massive collection on Pinterest’s Halloween hub.
How to Get the Look : Your DIY Guide – Today Show Halloween Costumes 2025
Inspired by the Today Show Halloween Costumes 2025 but working with a budget? Here’s how to capture the essence of these top costumes.
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Thelma & Louise: Hit the thrift store for denim jackets and bandanas. Any pair of jeans and a white t-shirt will work as a base. The attitude is 90% of the costume!
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Hurricane & Weatherman: For the hurricane, use grey and blue streamers, tulle, and a lot of safety pins to create a swirling “wind” effect on a dark shirt and pants. The weatherman is all about a crisp blazer, a pointer stick, and a homemade “green screen” map as a prop.
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The Very Hungry Caterpillar: A green hoodie and sweatpants are your base. Felt cut-outs in red, yellow, and green can be sewn or glued on to mimic the caterpillar’s body. A red beanie makes for a perfect head.
Beyond the Today Show : Other Costumes Set to Dominate – Today Show Halloween Costumes 2025
While the Today Show Halloween Costumes 2025 sets the standard, other trends are bubbling up. Based on pop culture this year, be on the lookout for:
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Characters from the year’s biggest blockbuster movies (check the summer releases for last-minute inspiration).
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Viral TikTok and Instagram Reels stars.
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Characters from the hit streaming show of the moment.
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Political figures (always a last-minute favorite).
Remember, a great costume doesn’t have to be expensive. The key is creativity and commitment. As the Centers for Disease Control and Prevention reminds us, the most important thing is to have a safe and happy Halloween, no matter what you wear.
The Today Show Halloween Costumes 2025 has once again given us a fantastic starting point. Whether you replicate a look exactly or use it as a springboard for your own incredible idea, you’re now armed with the inspiration to have the most stylish, memorable Today Show Halloween Costumes 2025.
