Hailey Bieber : Hailey Bieber isn’t just a globally recognized supermodel or Justin Bieber’s wife—she’s a powerhouse entrepreneur, beauty innovator, and Gen-Z style icon. With 51M Instagram followers and a skincare empire valued at $2.6B, she’s redefining celebrity influence. In this exclusive deep dive, we unpack her $20M net worth, decode her signature “glazed donut” beauty aesthetic, and reveal the everyday essentials she swears by.
From Nepo Baby to Billion-Dollar Mogul: Hailey Bieber’s $20M Net Worth
Hailey’s financial success stems from strategic diversification:
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Modeling Royalties: Signed to IMG Models, she’s fronted campaigns for Levi’s, Versace, and Tiffany & Co., earning ~$10K/day for runway shows.
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Media Empire: Executive producer roles on YouTube’s “Who’s in My Bathroom?” and her SiriusXM show drive 7-figure residuals.
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Rhode Skin: Her vegan skincare line (launched 2022) sold out in 24 hours, with projections valuing it at $2.6B by 2026 (Investopedia).
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Real Estate: A $25M Beverly Hills mansion with Justin and a $5.8M NYC penthouse.
💡 Key Insight: Hailey owns 45% of Rhode Skin—unlike typical celebrity endorsements. This equity stake fuels 70% of her net worth.
Inside Hailey Bieber’s Bag: The 7 Staples She Never Leaves Home Without
In a viral Vogue interview, Hailey revealed her minimalist yet curated daily essentials (AOL):
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Rhode Peptide Lip Treatment: Her #1 product (with a 500K-person waitlist).
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Vintage Sunglasses: Often Celine or ’90s Chanel.
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AirPods Pro: For podcast recording sessions.
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Rosebud Salve: A cult salve she’s used since age 15.
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Vegan Protein Bar: “I get hangry during shoots!”
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Tide Pen: “For coffee spills—I’m clumsy!”
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Aesop Hand Sanitizer: “Non-negotiable since 2020.”
✨ Pro Tip: Hailey mixes high-end and drugstore items—proof luxury is about curation, not cost.
The “Glazed Donut” Glow: Hailey Bieber’s 5-Step Beauty Routine
Her dewy, glass-like skin trend broke the internet. Marie Claire confirms her pregnancy-safe routine relies on hydration and gentle actives (Marie Claire):
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Cleanse: Rhode Peptide Gel Cleanser ($16).
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Tone: Tower 28 SOS Spray (hypochlorous acid for redness).
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Treat: Rhode Glazing Milk + peptide serum.
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Hydrate: La Mer Moisturizer (her splurge) or Rhode Barrier Restore Cream.
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Glow: Saie Super Gel Highlighter on cheekbones/collarbones.
🌿 Pregnancy Note: She avoids retinoids and salicylic acid, opting for bakuchiol and hyaluronic acid.
Why Rhode Skin Is Revolutionizing Beauty – Hailey Bieber
Rhode’s success lies in accessibility:
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Price Point: Nothing over $29.
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Science-Backed Formulas: 11 peptides in the Barrier Restore Cream.
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Sustainability: 100% recycled packaging.
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Inclusivity: 30 foundation shades launching 2024.
🚀 Stat Alert: Rhode hit $100M sales in Year 1—outpacing Fenty Beauty’s debut.
Hailey Bieber’s Influence: How She Drives 600% Sales Spikes
When Hailey tags a product, it sells out:
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Strawberry Makeup Trend: Rhode’s peptide lip tint caused a 1.2M TikTok storm.
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Pinterest Boards: Her “clean girl” aesthetics get 200K+ monthly saves.
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Charity Tie-Ins: 10% of Rhode profits fund mental health nonprofits.
Hailey Bieber – Controversies & Resilience
Hailey navigates fame with grit:
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Online Bullying: Her 2023 documentary highlighted cyberhate’s toll.
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Health Struggles: Opening up about her mini-stroke (2022) raised TIA awareness.
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Selena Gomez Feud: Public reconciliation boosted her relatability.
The Future: Baby Biebers, Fashion Lines & More
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Fashion Label: Rumored launch in 2025 focusing on “elevated basics.”
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Mom Life: Sources confirm she’s prepping a gender-neutral nursery.
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Beauty Tech: Rhode plans an AI skin diagnostic app in 2026.
Final Thoughts: Why We Can’t Look Away
Hailey Bieber masters the art of authenticity in a filtered world. From building a beauty juggernaut to normalizing vulnerability, she’s the blueprint for modern celebrity entrepreneurship. Her net worth isn’t just in dollars—it’s in cultural capital.
