Ariana Grande And Cynthia Erivo’s Wicked Promotion : Ariana Grande and Cynthia Erivo – These two names have been taking social media by storm for the past few days. If you have seen the hashtags of #GrandeErivo or #Wicked trending, then know that it is not just the hype of their upcoming film ‘Wicked’, but because of their ‘Extreme PDA’ (Public Display of Affection). During the press tour, the attachment, kissing and constant physical closeness between these two was such that the eyebrows of the fans as well as the media were raised.
Is it just a promotional stunt? Is this a display of a deep, genuine friendship between the two artists? Or the beginning of a new ‘bizarre’ tradition of Hollywood press tours? Let’s take a look at every aspect of this viral case.
Grande-Erivo’s PDA Storm! Fans Shocked, ‘Wicked’ Press Tour Created A Stir
Ariana Grande and Cynthia Erivo – These two names have been taking social media by storm for the past few days. If you have seen the hashtags of #GrandeErivo or #Wicked trending, then know that it is not just the hype of their upcoming film ‘Wicked’, but because of their ‘Extreme PDA’ (Public Display of Affection). During the press tour, the attachment, kissing and constant physical closeness between these two was such that the eyebrows of the fans as well as the media were raised.
Is it just a promotional stunt? Is this a display of a deep, genuine friendship between the two artists? Or the beginning of a new ‘bizarre’ tradition of Hollywood press tours? Let’s take a look at every aspect of this viral case.
The Witches of ‘Wicked’ : Does Glinda and Elphaba’s Magic Really Work?
This whole story begins with the movie ‘Wicked’. Ariana Grande plays the role of Good Witch Glinda in this film, while Cynthia Erivo plays the role of Misunderstood Witch Elphaba. The story of this popular Broadway musical revolves around the unlikely friendship of two very different witches. It seems that this friendship was not limited to just the screen.
During press tours and interviews, the intimate relationship that Ariana and Cynthia displayed made headlines. They constantly held each other’s hands, laughed wildly at each other, and sometimes even the videos of their kiss went viral. All this seemed so natural and uncomfortable that people were surprised.
Chaos On Social Media : ‘Cringe’ or ‘Cute’?
While on one hand many fans were praising the ‘chemistry’ and ‘friendship’ of this pair, a large section was calling it ‘cringe’ and ‘forced promotion’. Thousands of memes were created with #GrandeErivo. Someone wrote, “When you are given the role of being best friends professionally,” someone commented, “These two remind me of two friends who want to show that their friendship is very deep.”
A video where Ariana is kissing Cynthia Erivo’s neck went viral. Some people felt that this showed their genuine closeness, while others called it ‘hunger for attention’. This fact added fuel to the fire that till now Ariana’s relationship with her husband Dalton Gomez has also been in the media headlines. People were raising questions whether all this was outside the professional scope.
However, amidst this debate, there is also a truth that Cynthia Erivo is an artist who has always been conscious about her work and her identity. He has always made his mark through his work and not through any controversy. Therefore, many analysts believe that his behavior is less dramatic and more true spontaneity.
What Is The Real Strategy Behind The Press Tour?
You might be wondering why there was a need for such ‘extreme PDA’? The answer to this question lies in Hollywood’s modern marketing strategy. For big films like ‘Wicked’, it is very important to create a buzz before the film’s release. And in today’s time, social media engagement is the biggest currency.
The pairing of Ariana Grande, who herself has a huge and dedicated fan base, and Cynthia Erivo, who is known for her stellar acting and singing, was already the talk of the town. Their ‘friendship’ took that discussion to a new level. This became such a content that went viral automatically. Every photo, every video, every meme is generating millions of views and millions of engagements. This is a very successful and smart move from a marketing point of view.
To learn more about this, you can read about the marketing strategy for ‘Wicked’ on The Hollywood Reporter.
‘Method Acting’ or ‘Reel Life Bonding’? A Deeper Analysis
Many are claiming that Ariana and Cynthia Erivo have adopted ‘method acting’ to become so immersed in their characters. In method acting, an actor completely immerses himself in the emotions and mentality of his character during the film. Glinda and Elphaba’s friendship may have also influenced Ariana and Cynthia’s real-life relationship.
But, on the contrary, there is also a lovely side. Both the artists have expressed their respect and admiration for each other in many interviews. Cynthia said working with Ariana was a ‘dream come true’, and Ariana described Cynthia’s voice as ‘divine’. It is also possible that during an intense and long shooting schedule, a true, deep friendship developed between the two. This PDA of theirs should be a natural extension of that chemistry and comfort.
Conclusion : New formula To Go Viral?
Ultimately, this viral affair involving Ariana Grande and Cynthia Erivo tells us a lot about today’s media landscape. It shows how the line between celebrities’ personal lives and professional projects is becoming blurred. Whether it’s a deliberate marketing plan or a genuine and unashamed friendship between two powerful female artists, one thing is for sure.
This has given an unprecedented promotion to the film ‘Wicked’. People are now even more eager to see this pairing of Glinda and Elphaba. For more information about Cynthia Erivo and her illustrious Broadway career, you can visit authoritative sources like Playbill.
So the next time you see Ariana and Cynthia Erivo looking deeply in love with each other, remember – it may not just be the closeness of two friends, but also a part of the ‘Wicked’ magic of Hollywood. And this magic has taken over the entire Internet!
